Early spring of 2011, artist and entrepreneur, Daniel Muhlestein was searching for a project he could truly call unique- something profound. Remembering his days in a grammar school art class where he first experienced lino-block cutting and printing, he wondered what It would be like to carve again. "Lino-block carving takes a lot of time and effort, I wanted to carve something that could be profound, yet timeless. A good friend of mine had a T-shirt that incorporated the word KARMA in it. That word was on my mind for a long time" Muhlestein said. After searching the Internet for word combinations that involved the word KARMA that no one else was using, he came to Evolved Karma which resonated with him. He said, “I loved it from the moment I searched it and no one else was using it. It just felt good and right." He immediately purchased the URL for Evolved Karma and set out to create the design which will be the brand.
Now that Muhlestein knew the name of his brand, he needed a delivery vehicle- How could he deliver the art to the public. He brainstormed idea after idea, finally coming to a set of conclusions: It needs to be unique, attractive, socially and environmentally responsible. He recalls, "A friend of mine has been doing pretty good business buying second hand clothing and selling it at an amazing profit online for a long time. Then it came to me- why not use second-hand clothing as my canvas! It made perfect sense. It's providing unique and original art to those who can appreciate it in a socially and environmentally friendly format on the recycled clothing."
After having created the design, he transferred it onto the carving block in "mirror image", that way it will print correctly and legibly on the clothing. After many painstaking hours of meticulous carving, he had his block completed.
- "I remember when I did the first test prints on the back of a couple shirts, it blew my mind! I knew at that moment that I was onto something really unique and very cool. I couldn't wait to wear the printed clothes myself!"
The clothes have been selling on Ebay over the last couple months. The brand is proving to be very successful in Denmark, Israel, and Sri Lanka. Muhlestein is hoping that America will now catch the vision of what Evolved Karma could be and help make it another great American brand.
Search Evolved Karma on Ebay to check the brand out!
Evolved Karma-
Being socially responsible with recycled, re-purposed & revised clothing
(A New Revolution Ventures company)
More information can be found online at http://www.evolvedkarma.com
